The Complete System.
Structured Decision-Making for Real Wilderness Emergencies.
Wilderness Ready is the full course behind the C.E.R.T.A.I.N. Framework — five modules, thirty-five lessons, built from twenty years of real field decisions above 60° North. Not gear reviews. Not survivalist theatrics. A trained, structured mind for the moments that actually decide outcomes.
About Ian
My Most Important Lesson Didn't Come From a Training Manual
It came from two decades of making real decisions in real conditions — at 68° North, where the margin for error gets thin fast.
I didn't set out to build a wilderness training programme. I set out to be genuinely useful in a difficult environment — and then spent twenty years working out what that actually required.
Verified Credentials
- Emergency Medical Responder — 5 years field experience, NWT communities
- Wilderness First Aid — certified, multi-year field application
- Adventure Tourism Certification — including 10-day winter wilderness medicine
- Over a decade of active field experience above 60° North
The Confidence Gap
Your Competence Doesn't Transfer the Way You'd Expect
Most outdoor emergencies don't happen to reckless people. They happen to prepared-enough people — who weren't quite as prepared as they thought.
In your professional life, competence compounds. The more you know and practice, the better your judgement. The better your judgement, the more people trust you with harder problems. You've spent years building that edge, and it shows.
Step into the wilderness, and that competence doesn't carry over the way you'd assume. GPS batteries fail. Weather turns faster than the forecast. Someone twists an ankle three hours from the trailhead. A stream that was crossable this morning isn't crossable now. And the help that would reach you in minutes in a city might be hours away — if it's coming at all.
The Wilderness Confidence Gap
The distance between the confidence that comes from feeling prepared — and the competence that comes from actually being prepared. Ready to Learn closes the first inch of that gap. Wilderness Ready closes the rest of it.
The Master Framework
The C.E.R.T.A.I.N. Framework™
The structured decision-making methodology every module in this course is built around — the reason Wilderness Ready is built on certainty, not luck.
Scroll the diagram sideways to read it
What's Inside
Five Modules. Thirty-Five Lessons.
18–22 hours of instruction, built around six core competencies, finishing with a certificate.
Survival Mindset & Priorities
The psychology of survival, the Rule of Threes, the STOP Method, and the survival priorities pyramid — why untrained instinct is the biggest risk in an emergency, and how to override it.
Shelter Skills
Site selection, debris huts, snow shelters, and desert shelters — including the ground-contact heat loss most people never account for until it's already a problem.
Fire Skills
Multiple fire-starting methods, wet-weather technique, and fire lays that actually hold — built for conditions where the first attempt has to work.
Water Skills
Finding water in the landscape, the purification methods that work against what you're actually facing, and treating dehydration before it becomes a medical emergency.
Food Skills
Safe foraging, basic trapping and fishing, field dressing, and knowing when a food source costs more energy than it returns.
Who this is for
People who go somewhere remote often enough that "I'll work it out if it happens" has started to feel like an inadequate answer. Guides, EMRs, people who work in resource industries, and recreational outdoorspeople who take it seriously.
Who this isn't for
Anyone looking for extreme survival content or gear reviews. This is a course about structured decision-making. Gear follows from that, not the other way around.
Enrol Today
Wilderness Ready
Because you came through Ready to Learn, you can take the full course at the founding price.
- 5 modules, 35 lessons, 18–22 hours of instruction
- Built around the C.E.R.T.A.I.N. Framework
- Wilderness first aid fundamentals and the ABCD assessment
- Thermal management and field decision-making under pressure
- Lifetime access, including future updates
- Certificate of completion
Founding price holds until 11:59pm ET, Sunday August 23. After that it returns to $397.
Questions